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How to Create an Effective Podcast

6th March 2019 @ 9:30 am - 5:30 pm

Podcasting is one of the fastest-growing means of communication for universities, be it a recorded series of lectures, a snapshot of research, or an advertisement to attract new students and/ or funding. There is no doubt podcasts are one of the most accessible “windows” through which to view your university, and your podcasts should reflect the quality of your institution. What strikes one about university podcasts is that although the production quality is important, it is the communication skills of the podcaster, and his or her ability to tell a good story, that makes it effective. Yet surprisingly little attention has been paid to communicating effectively with podcasts to a wide variety of audiences. With MPI’s wide experiencing in broadcasting, and training at 38 British universities in the past 10 years, we are ideally placed to fill that gap. Technical capabilities vary from university to university, while our course enables you to get the best out of whatever technical expertise or resources you may have. We help you to pitch your podcast correctly to the target audience, to organise your thoughts and consider the best ways to present them. We will give you the skills to present the podcast in a talk format, and the interviewing skills to make an interview/conversation style podcast. All participants will have the opportunity to practise both formats, an audio/video straight talk and an on-camera interview.

The workshop does not offer training in technical skills (recording and editing a podcast) because facilities differ from university to university, but the trainers supply the participants with a list of useful ‘how to’ links.

The course enables participants
* to communicate effectively in their podcasts
* to pitch their podcasts correctly to the intended audience
* to choose the best format for their podcast

The Learning Outcomes
* To understand the challenges of attracting online audiences
* to be able to pitch a podcast correctly to the intended audience, including non-specialist ones
* to know how to tell a good story in a podcast
* to know how to plan, structure and present a podcast
* to know how to interview colleagues for a podcast
* to be able to record a podcast in both straight talk and interview formats


Room 1.14, Canynge Hall, 39 Whatley Road, Bristol, BS8 2PS
39 Whatley Road
Bristol,BS8 2PS
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