April 3 @ 9:30 am - 5:30 pm
This is a one day Media Workshop designed specifically for PhDs and early career researchers who want to build their research profile in the non-specialised media. The trainers, ex-BBC journalists with decades of training experience, prepare exercises and interviews tailored for each participant’s area of study.
Our training gives you techniques and confidence to capture media interest, and encourages you to seek out media opportunities to further your career. It will also equip you with communication skills to explain your research to any non-specialist audience.
* Knowing how to identify newsworthy, ‘media-friendly’ elements in your research
* Knowing how to ‘pitch’ your research to the media
* Mastering techniques for taking control of the interview and for answering difficult or hostile questions
* Increased confidence in giving interviews to print and online media, radio and TV
9.30 – Trainers’ introduction. Exercise: introducing yourself to a non-academic audience. What makes a good story? Understanding the Media. Language and Audience. Identifying “newsworthy” elements in your work.
11.00 – Coffee break.
11.15 – Initial contacts with the media. Exercise: Writing a headline and a summary for a press release on your work. How to get a letter published in the press, tips on using social media to attract journalists’ attention to your research, and building relationships with journalists.
12.30 – Interviews as an active opportunity, not a passive experience: preparing your messages. Taking control of the interview. Techniques for handling difficult or hostile questions. Specifics of printed, online and broadcast media.
13.00 – Lunch.
13.45 – 1415 – Preparation for interview exercise. Exercise: recording of on-camera interviews for each participant (2 takes each)
14.45 – tea break
14.15-17.15 – Interviews, playback and discussion