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Interacting With The Media

4th March 2020

About this Event

The trainers, ex-BBC journalists with decades of training experience, prepare exercises and interviews tailored for each participant’s area of study, so are able to offer the training to mixed groups from different academic backgrounds.


This training will give the techniques and confidence to capture media interest, and encourage you to seek out media opportunities to further your career. It will also equip you with communication skills to explain your research to any non-specialist audience.


Workshop Outline

This interactive workshop leads from identifying media-friendly elements in research, building relationships with journalists through various channels, giving concise expert comments and concludes with on-camera interviews and playback analysis.

Throughout, trainees are given examples, templates and tips on how to tackle the exercises, to increase their confidence and broaden their understanding. The trainers do not believe in learning by humiliation, and see properly-grounded confidence as the key to interview success.

Learning Outcomes

· Knowing how to identify newsworthy, ‘media-friendly’ elements in your research

· Knowing how to ‘pitch’ your research to the media

· Mastering techniques for taking control of the interview and for answering difficult or hostile questions

· Increased confidence in giving interviews to print and online media, radio and TV


This training has been given to audiences at 38 British universities, including Oxford, UCL, UAL, Queen Mary, London, King’s College, London, Warwick, and Sussex, with over 75 % regularly rating the workshop excellent on questionnaires.

Among many favourable comments, Dr Alexandra Pitman of UCL, Mental Health Sciences wrote

“I found it extremely enjoyable and very educational. It filled in the skills we tend to lack as researchers and are rarely given the opportunity to learn. The atmosphere was much more relaxed than I had expected which meant the practical work was less intimidating. Very clear and well-paced, gave us insights into “tricks of the trade” and extremely valuable tips.”

“Met and exceeded my expectations. Very useful and enjoyable session” Associate Professor Yuri Mishina, Department of Management, Imperial College Business School

“Highly recommended to all academic staff” Dr Davide Filingeri, Lecturer, Design School, Loughborough


Room G1, 7 Priory Road, Bristol
7 Priory Road
Bristol,BS8 1TZ
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